Assistant Marketing Manager, Brand Advertising
Company: Lowe's
Location: Mooresville
Posted on: May 4, 2025
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Job Description:
Your Impact
Check below to see if you have what is needed for this opportunity,
and if so, make an application asap.
The Assistant Marketing Manager of Brand advertising will work with
Brand Advertising leadership to assist in understanding our
marketing strategies and creating them into ownable creative
campaigns. Working closely with cross-functional teams in Brand
Marketing, Media, Multicultural and External Creative Agency to
drives the overall creative success for Lowe's. The position will
report to the Manager or Sr Manager of Brand Advertising and will
serve as a subject matter expert of our production process and
brand Style Guide. Largely, the assistant marketing manager will
need to help ensure our creative programs stay on time, on budget
and on brand by being the owner of the production timeline, product
needs and providing creative guidance to our partners.
What You Will Do
Partners within a small "pod in an "agile type setting to execute
programs across the marketing calendar driving alignment with key
stakeholders and delivering on highly effective marketing
strategies, tactics and action plans that meet critical KPIs.
Should also be able to function independently in this capacity
should the brand advertising manager need support.
Partners with the brand advertising manager to have complete
understanding of the Integrated Communications Brief, the goals the
creative needs to achieve and to lead the creative teams to develop
successful work
Lead point of contact for timelines and providing solutions for how
we can address timing concerns
Works with and supports the brand advertising manager to provide
actionable and supportive feedback to our creative team that is
grounded in ensuring we are aligned to the strategy and always
pushing the creative boundaries to stay ahead of the
competition
Works closely with cross functional teams like .com, brand
marketing, media, social/influencer, partnerships, and others to
execute a 360 omni-channel experience
Support the Brand Engagement team in ensuring that all work aligns
to our Brand Tone and Style Guide
Consistently stay connected and up to date on creative and
advertising trends as well as our competitive set
Works closely with marketing operations on program timelines,
review meetings and drive overall success of each program
--- Works closely with external creative agency to build solid
working relationship, drive our timelines, partner on feedback, and
support the creative team when questions or concerns arise
Be a problem solver
Minimum Qualifications
Bachelor's Degree Business Administration, Merchandising, Marketing
or relevant field and 3-5 Years Overall marketing experience
1-2 Years Strong business acumen and experience running a P&L
and/or working alongside P&L owners
1-2 Years Leadership experience
1-2 Years Experience writing strategic briefs and working
cross-functionally and leading brand marketing or integrated
teams
1-2 Years Experience leading brand or category work at a retailer
or CPG company
Preferred:
1 Year Creative Agency experience
About Lowe's
Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE - 50 home
improvement company serving approximately 16 million customer
transactions a week in the United States. With total fiscal year
2024 sales of more than $83 billion, Lowe's operates over 1,700
home improvement stores and employs approximately 300,000
associates. Based in Mooresville, N.C., Lowe's supports the
communities it serves through programs focused on creating safe,
affordable housing, improving community spaces, helping to develop
the next generation of skilled trade experts and providing disaster
relief to communities in need. For more information, visit
Lowes.com.
Lowe's is an equal opportunity employer and administers all
personnel practices without regard to race, color, religious creed,
sex, gender, age, ancestry, national origin, mental or physical
disability or medical condition, sexual orientation, gender
identity or expression, marital status, military or veteran status,
genetic information, or any other category protected under federal,
state, or local law.
Starting rate of pay may vary based on factors including, but not
limited to, position offered, location, education, training, and/or
experience. For information regarding our benefit programs and
eligibility, please visit
https://talent.lowes.com/us/en/benefits.
Starting rate of pay may vary based on factors including, but not
limited to, position offered, location, education, training, and/or
experience.
Keywords: Lowe's, Huntersville , Assistant Marketing Manager, Brand Advertising, Executive , Mooresville, North Carolina
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