Head of Debit Card Product Management
Company: First Horizon
Location: Charlotte
Posted on: March 30, 2026
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Job Description:
The Head of Debit Card Product Management sets the strategic
direction for consumer and small business debit cards. This leader
drives comprehensive market analysis and business case development
to inform product strategy, obtains and acts upon the voice of our
clients, establishes the product roadmap, and guides end-to-end
development of capabilities and enhancements. Full ownership of
product performance is expected, including financials/P&L, risk
and compliance, client experience, operational readiness, and
reporting. Essential Duties and Responsibilities Define the
strategy, goals, and OKRs for debit cards across consumer and small
business deposits, optimizing growth, profitability, mix, and usage
in alignment with enterprise priorities and risk appetite. Conduct
market analysis and develop business cases for new product features
and enhancements by establishing a multi-year roadmap informed by
the voice of our clients, competitive dynamics, and regulatory
changes. Design and optimize end-to-end journeys with Marketing,
Distribution, and Digital to improve card delivery, activation, and
usage. Lead competitive benchmarking to assess product and pricing
competitiveness. Develop and deliver executive dashboards and
management reporting; analyze product trends and recommend actions.
Recommend enhancements, consolidation, or rationalization of
existing products based on client feedback, performance,
profitability, and competitive positioning Stay current on
regulations affecting debit card and payment products while
ensuring strong controls, testing, and issue management across the
product lifecycle while coordinating required changes with
Compliance, Legal, and Operations. Lead development and revisions
to marketing materials, training content, internal and external
communications, and product documentation. Performs all other
duties as assigned. Qualifications Bachelor’s degree required;
advanced degree (e.g., MBA) preferred or equivalent combination of
education and experience. 5–8 years of experience in payment card
product management/strategy or related roles within banking or
fintech; 2 years of people leadership. Strong understanding of
debit card payment systems, regulations, and industry trends
including digital payments, wallets/tokenization, and issuer
platforms Strong understanding of debit card and payments laws and
regulations Strong analytical skills; proficiency with Excel and
data visualization tools (e.g., Tableau/Power BI); SQL experience
is a plus. Excellent communication, executive presence, and
influence skills; ability to present to senior leadership and align
diverse stakeholders. About Us First Horizon Corporation is a
leading regional financial services company, dedicated to helping
our clients, communities and associates unlock their full potential
with capital and counsel. Headquartered in Memphis, TN, the banking
subsidiary First Horizon Bank operates in 12 states across the
southern U.S. The Company and its subsidiaries offer commercial,
private banking, consumer, small business, wealth and trust
management, retail brokerage, capital markets, fixed income, and
mortgage banking services. First Horizon has been recognized as one
of the nations best employers by Fortune and Forbes magazines and a
Top 10 Most Reputable U.S. Bank. More information is available at
www.FirstHorizon.com. Benefit Highlights • Medical with wellness
incentives, dental, and vision • HSA with company match • Maternity
and parental leave • Tuition reimbursement • Mentor program •
401(k) with 6% match • More
FirstHorizon.com/First-Horizon-National-Corporation/Careers/Our-Benefits
Keywords: First Horizon, Huntersville , Head of Debit Card Product Management, IT / Software / Systems , Charlotte, North Carolina
